I put up a new post on my I.Am.Specialized blog. Title is, “How Sustainable is ‘Accomplishment’ as a Motivator for Growth in Triathlon?” Here’s a teaser: Ironman Canada is one of the oldest triathlons in the world, and in 2012 it will celebrate its 30th anniversary. In that time, the race has grown exponentially, with over 2,800 age-group participants toeing the line in the latest running. For every participant lucky enough to cross the line on what was certainly an especially tough day with hard winds, cooler than normal temps, and a fair bit of rain, the phrase “YOU ARE AN IRONMAN!” came as a welcome relief. But the question that I’m often left wondering is, “is that all that some folks were seeking?” Click HERE to read the rest.